When Dyson hired DSA, they were in the midst of extraordinary expansion. They had rapidly outgrown their River North loft, and needed new space that allowed room for growth, and was also sympathetic to their product’s form- follows- function ethos, and open corporate culture. We advised Dyson to rent space in 600 W. Chicago, the former Montgomery Wards warehouse building, where tall ceilings, vacant adjacent space (and lower rent), would allow for future expansion, while allowing for a pleasant work environment.
Our initial design provided customized millwork around the existing columns along with off the shelf work desks provided much needed flexibility that would have been difficult if not impossible using a standard workplace system. Tall white painted ceilings, and light toned flooring bounced the natural light throughout the space, helping it feel open and airy even after expansion increased the office density to the maximum allowed by code.